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CREATIVE DESIGN STUDIO
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Do's and dont's and a look at the possible pitfulls of cheap or rushed designs
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Cheap design is rushed design with little or no thought. what could that mean for your design? well i will let your own imagination reveal some unwanted problems with the designs below. Imagine you have just paid allot of money to have printing on letterheads and store designs and suddenly become aware that your design can be looked at in a different way.

Designs below done by others without proper thought. (these images are NOT created by Powellstudios and are copyright the respected owners)

Without decent time spent on the design, you will only find out a problem when someone points it out for you...

Cheap £20 Design anyone???

So what does dirt cheap logo, web or any other kind of design get you? A bargain? Honest original design? Well lets have a quick think about how much you would expect to be paid per hour.

Consider this: If I was to say to you, as a professional who has spent hundreds and thousands on expensive software (Photoshop etc is not cheap) and training over many years, it's not unreasonable to expect to pay at least £20 per hour, and that is a very good rate.

Out of that, one would have to pay taxes and national insurance contributions as well as the ongoing running costs of the business (electricity, heating, stationeries and sundrys.) So in the end allot less than £20 per hour. (remember, in the UK the MINIMUM wage allowed is just shy of £6 an hour and you would get that for picking veg on a farm.)

How long would you like a designer to spend on your design? By the time it takes to open up a program like Photoshop, set up a new canvas to take on board your size, colour and printing requirements and a reasonable discussion with you to understand what you need and what your business or product is about, there is not allot left of that first hour at £20.

Not to mention I would expect any designer worth his or her weight to spend at least the first day or best part of it thinking over designs and researching the subject matter.

£20 for what exactly?

So how could someone charge just £20 a design? Well they often give some fantastic stories of off-setting the cost against other parts of their business etc, but the simple fact is it still all costs money and they only way it's done that cheap is by cutting corners, allot of corners.

How can you cut corners? Here are some examples.

One trick is using a large hard drive full of pre-designed components and designs, slap them together and change a few colours, put your name in place and without so much as giving any actual thought, they present what looks like a few nice looking designs and take your money.

What you actually have is something that while looking 'nice' may not actually work, could date very quickly and make your business/product look 'old school' and quite often sometimes infringe on someone else's design as those components have been sold as part of another copyrighted design.

Cheap labour abroad.

Another way 'sell them cheap and complete them fast' companies work is not to do any actual work but use a freelancer site and hire your job and personal details out to the cheapest bidder. Normally someone from one of the less wealthy nations that can work for 50 pence an hour. The concern here is there are no guarantees of how the design has been created and it often can be done by someone who simply uses Google to plagiarise off the web. This also means any comeback is none existent and understand that ignorance is not an excuse when it comes to copyright infringement.

You can get affordable design, you're already in the right place but you can't get something for nothing.

Like the window sales man who tells you he has a special deal, just for today, just for you if he makes a quick call to his boss. It sounds all convincing and a real bargain if you just sign up today.

But when you understand it's an old pre-planned script to make you feel you're getting something for nothing and that there are no amazing deals, just over quoted for the goods at the start, then you can also realise that you will always get what you pay for.

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